Commonly used in retail, digital signage also offers up a host of opportunity for open team communication in the workplace.
Whilst email and online chat servers have their place in workplace communications digital signage can be incredibly effective in promoting workforce messages across single or multi-site operations.
Here are our top 10 ideas for using digital signage for workplace communication;
- To celebrate – work anniversaries, birthdays, goals and objectives met, target achieved, Mystery Shopper results, announcements, Net Promoter Scores
- To motivate – good news stories, reminders of perks and benefits, employee offers and discounts, share compliments and positive feedback received
- To reproach – from please keep the kitchen tidy to important health and safety reminders, digital signage can convey a powerful and visual message
- To thank – employee of the month, job well done, going above and beyond the call of duty, employee hall of fame
- To advise – rules and regulations, events, local information, travel problems, opening and closures, maintenance and service work, systems downtime, daily budget targets and progress against them, company infrastructure, company policies
- To reinforce – company mission, vision and values, company aims and objectives, customer service points
- To promote – company offers, employee offers – useful for call centres to have a visual reminder clearly available
- To create – opportunities for new ideas, promote employee input, encourage participation in idea generation
- To engage – promote training opportunities, share company KPI information, recognise the team and their hard work, share industry news, trends and insights
- To recruit – advertise internal jobs, confirm promotions, advertise refer a friend scheme
Before you rush off to order your digital signage – pause a while to envisage, strategise and plan your internal communications. A well-structured plan will deliver that internal communication success quicker and more smoothly;
- Remove the friction – no one wants a bothersome system that’s difficult to understand. There are several software programs available, but our advice would be to keep it straightforward and simple. Employee participation is key, so they need to enjoy the view!
- Keep the big picture in mind – in addition to all the daily stuff, use it as an opportunity to keep teams in mind of overarching goals and the bigger picture.
- Invite feedback, make sure the system is working the way you wanted it to – achieving the goal you set out in the first place.
- Send out the right information to the right people at the right time.
- Thinking like a marketer is no bad thing in this scenario, employees become customers, staff become clients of the organisation. Approach with this mindset firmly focused and your employee engagement through using an effective digital communication [ergo marketing] campaign will pay dividends in staff morale, motivation and ultimately retention.
Which products are suitable?
Fixed displays
Wall mounted, pole mounted or hanging, single or multi-screen displays provide an effective communication tool for team viewing. Place them in high traffic communal areas for greatest success.
Free standing displays
Free standing kiosks or digital A boards are an eye-catching way of directing your digital communication to specific areas of the building where you want your message to be seen the most. These stand-alone products are a straightforward all-encompassing way of promoting your company messages through digital display.
Software
In terms of managing the distribution of workplace communication a distributed signage solution would work. We recommend Wallboard as a solution, it’s just perfect for multi-site collaboration.
A fully integrated workplace communication tool such as Exterity enables any content to be delivered to a device anywhere in a business environment.
Quad Vision are technical integration experts with a proven track record of supplying digital display solutions across a wide range of businesses and sectors. If you are not sure how digital display could enhance your workplace, talk to us, we’ll happily provide you with some advice and guidance to ensure make the right choices for your organisation.
To find out more, contact enquiries@quadvision.co.uk