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Secure Video Meetings You Can Rely On

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StarLeafVideo conferencing security is in the spotlight at the moment and it’s clear that some providers aren’t hitting the mark. With remote working becoming the new normal, you need to be sure your video meetings provider is taking security seriously.


At Quad Vision we have partnered with StarLeaf as the security of our users is our top priority, and StarLeaf have invested heavily in it since the beginning. Here’s why they different.

• StarLeaf is secure from malicious attackers intercepting messages or accessing meeting sessions because they enforce encryption.
• StarLeaf own and manage their own service, so by using the equipment users are exposed to potential security or reliability issues in third party services.
• StarLeaf product development and engineering is done entirely in-house and in the UK.
• Quad Vision and StarLeaf don’t share user data with other organizations like Facebook.

This focus on security has allowed StarLeaf to achieve and maintain the internationally recognized ISO/IEC 27001 security certification, which shows their commitment to the highest operational standards for people, processes, and IT systems.

StarLeaf is secure. Try for free today >

Join some of the most security conscious organizations already using StarLeaf, across healthcare, government, financial services, manufacturing and more.

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Anyone, anywhere, on any device

StarLeaf keeps you connected and collaborating wherever you are so you can stay productive from the office, at home, or on the move.

  • PC, Mac, iPhone, and Android StarLeaf runs on all your devices so you can host professional meetings wherever you are
  • Works with your office meeting rooms StarLeaf allows remote workers and office-based teams to collaborate easily no matter what system you have in your meeting rooms
  • Integrates with your business apps so you can keep working the way that suits you with integrations for Microsoft Outlook, Teams, Slack, Google Calendar, and many more

Platform Ownership

  • StarLeaf has architected its own global platform
  • Extremely agile, quick to roll out updates and respond to risk
  • StarLeaf know where every byte is; essential when protecting our customers’ data
  • StarLeaf have access to every log line; critical when supporting our customers’ service

Remain in control of your data

We ensure customer data is isolated to a nominated location, which retains data within a jurisdiction of your choice. Multiple data centers within each jurisdiction ensure your data is stored with geographical redundancy.

Encryption and authentication

Data both in transit and at rest, whether media streams in your video calls and meetings, recordings or instant messages, is encrypted with approved, secure and always up-to-date cryptographic methods.

Legal compliance

StarLeaf has its own dedicated security team.
They meet all data processing agreements and ensure our customers operate inside data protection laws.

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See you on the other side

quad vision: there is a light at the end of the tunnel

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COVID-19 has brought about such an extraordinarily radical change to the way we communicate in business.


We’ve accepted video conferencing as the norm, no matter the size of business or, the number of employees.
We’ve been challenged by our existing technology, in some cases scrabbling around to get systems up and running to enable a workforce to work remotely.

We’ve had to face furloughing valuable staff members and with that, away goes the tacit knowledge held in your company. Directors and owners left in the business ‘holding the baby’ without the support they’d usually rely on from their teams, if these were normal times.

We understand, they’re not normal times at all. Far from it.

Business owners and organisations can choose where they go from here. Some sadly won’t make it, through no fault of their own, but through circumstances that they were ill equipped to deal with.
For those that make it through, will there be a new way of doing business? Instinctively we want to protect what we have, like never before. But what will that protection look like?

Other’s may realise that to run a business with a productive remote team is entirely doable. Something they had never considered before but may baulk at the idea of working across networks and centralising the data.
Many will see that communication with their teams and their customers has never been more important and will find new ways to do so.

We thank our lucky stars that the nightmare we currently face is happening in the digital age. The ability to communicate easily for social and business purposes has kept the country if not the world relatively sane of late. The virtual age, which for some of us is completely normal, has grown exponentially. Now everyone is a virtual expert as they’ve had to find ways to keep in touch with loved ones and business colleagues, delivering their services or promoting their products.

This all means we’re going to be far more comfortable with it when we are out the other side, we’ll challenge ourselves about the journeys we make to meetings across the country, we’ll wonder why our swanky offices are such a drain on resources, when so much can be achieved with far less. We’ll think less about how and more about why.

We’ve achieved so much, in so little time, with so little resource, but it’s fragile. It’s built on a hotchpotch of systems, equipment and processes. When this is finished, there will be the opportunity to establish this new thinking about infrastructure and create it in a robust and scalable way.

We’ll use our new learning for new thinking. New thinking about how we can protect ourselves, and our businesses from ever having to face this nightmare ever again.

Quad Vision are leading edge AV specialists. Experts in implementing communication systems in control, command and operations centres, retail and hospitality and across institutions nationally.

If we can help you build a new or rethink an existing digital communication infrastructure, please contact


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Take the headache out of video conferencing

Video Conferencing

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Video conferencing enables employees to work faster and smarter and forges easier collaboration. Holding internal and external meetings through video conferencing has become an integral element of business communication as we know it today.

However, video conferencing can also provide meeting hosts, attendees and IT departments with a headache. Old school tech can lead to an embarrassing company image, ‘who’s using what’ difficulties caused when user’s systems are not compatible with each other, not to mention sound quality, picture quality and general ease of use. Starting your meeting without having to call IT for back up would make a nice change…right? Read on.

So in order to take this headache away from our clients (let’s face it this is what we excel at) Quad Vision has embarked on a journey and newly partnered with StarLeaf who offer a video conferencing system unlike any other.

After looking at the full array of options available, Quad Vision opted for StarLeaf. StarLeaf offers the most flexible and intuitive solution for clients requiring video conferencing collaboration in its many different forms, from small spaces to large auditoriums, on the move or at the desk.

Put Quad Vision and StarLeaf together and you’ve got a solid partnership that is best placed to offer a total integrated video conferencing solution for clients.

Or to put it another way ‘a VC system that does exactly what it says on the tin!’

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Sanjay Saini Quad Vision’s MD says “we recognise that for our clients the most exciting benefit of this system is its compatibility. Through its App and Cloud Portfolio, StarLeaf interacts, seamlessly with a wide range of standards-based video conferencing solution such as Skype for Business, Polycom, Zoom and Blue Jeans. It’s also Microsoft Teams compatible. Meaning, that no matter which system your meeting attendees are using, they can join in the video conference without any fuss or complication.”

With a clever standalone ‘black box’ device (codec) in the meeting room, use of a laptop or PC is not needed to connect to meeting attendees. The codec device is pre-programmed with your contacts who can then be accessed via the connected touchscreen interface. Laptops for presenting/sharing are easily connected to the codec via html cable. The benefit of employing the codec system is that every meeting room scenario will be ‘ready to go’ for hosts and attendees, IT can stand down and you can get on with your meeting as you planned it.

Furthermore, the StarLeaf system is offered to customers on a one-off licence/fair use basis. Meaning that individual user licenses are not required. The system is specified and priced for your entire organisation.

StarLeaf offers a wide range of benefits, not least:

  • Scales video to everyone
  • Invite anyone on any video system to join your meeting
  • Use your existing video endpoints
  • Straightforward to use
  • Hold 1-1 meetings or go large
  • No on-premise infrastructure
  • 24/7 customer support
  • Click-to-call browser based dialling
  • Add-ins for Microsoft Outlook Office 365 and Exchange server and an extension for Google Chrome

 “StarLeaf enables seamless collaboration through intelligently engineered, reliable meeting room systems, superior video conferencing, and secure messaging. Designed and engineered by StarLeaf, the experience is intuitive and feature-rich, allowing total interoperability across all devices. StarLeaf brings future-proof communications to the enterprise, with a 99.999% uptime guarantee, robust security, ISO/IEC 27001 certification, and data jurisdiction control.” []

Whatever your requirement for a video conferencing solution, StarLeaf offers unparalleled compatibility with other video call services, enabling your organisation to connect with the widest possible audience, seamlessly and without complication.

As a StarLeaf preferred partner, Quad Vision now offers a complete video conferencing solution, integrating both the hardware and software, support and service into one attractive package for our customers. Contact us if we can help

Remote working and video conferencing

StarLeaf’s recent blog talks about the use of its video conferencing solution as a means to keep businesses operating, at least to some degree, during the current outbreak of Coronavirus. We’ve included the blog here, as it contains some useful information if you’re considering embarking on remote working for the first time and would benefit from some guidance and support.

“Doctors and medical professionals are warning that public transport could become a “hotbed” for coronavirus disease, official name COVID-19. As fear and uncertainty lingers, more organisations are starting to consider the effect on their working practices.

Remote working is a way to reduce the risk of daily commuters falling ill with coronavirus and is already being adopted as a solution in business hubs, such as Silicon Valley. The merits of remote working are well understood, but the seriousness of COVID-19 means it could be a key tool for businesses to ensure employee safety.

William MacDonald, Chief Strategy Officer at StarLeaf says: “Many organisations already have the systems and processes in place to support remote working. But as the seriousness of the health crisis rises, remote working is something that every company is going to have to consider now, even if they previously haven’t.

“Organisations will firstly need to establish their remote working policy, outlining what is expected when working outside the office. Depending on your culture, it might go into detail about all aspects of remote work, including expectations of working hours, legal rights, and privacy/security requirements.”

“To ensure employees can carry out their jobs to the best of their abilities, the right collaboration tools need to be in place. Emails and voice calls are no longer the best way to communicate and can easily eat into an employee’s working time, damaging an organisation’s productivity. It is critical for organisations to have an effective video conferencing solution in place, for instant collaboration and content sharing.”

Previous research undertaken by StarLeaf reveals 90 per cent of organisations experience some sort of challenge when trying to share their screen via a video meeting. We also know a third of organisations have difficulties when trying to start a video call due to poor audio. An intuitive cloud-based video conferencing solution will provide the capabilities and features people need to communicate easily, reliably and securely. With StarLeaf it’s free for users to get started with enterprise video conferencing that’s simple, reliable and secure.

Unfortunately, the situation surrounding coronavirus remains critical and doesn’t show signs of easing. Organisations which have traditionally not offered remote working are going to have to rethink their approach, to ensure any disruption is kept to a minimum. They will need the right policies and processes, underpinned by the right technology.” [source:]



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How Video Walls Drive Customer Engagement, Enhance Communication and Improve Teamwork

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So, first things first, here is a brief explanation of what a video wall is:

A video wall is a highly engaging visual communication tool, helping convey real time information to an audience in a digital format comprising PC applications, HTML, CCTV, video, TV and audio.

Video walls are flexible – use the whole wall to display one image, message or video, or individual & sectional screens to display multiple messages simultaneously.

Video walls are interactive – with the addition of a touch screen interface, a video wall can provide the user with a highly personalised experience.

In practical terms, a video wall is a number of screens, LCD or LED supported by a programmable controller with content managed by a software solution. They can also be touch interactive.

These high impact digital displays pack a visual punch, and equally, they serve as an effective business solution, supporting a range of operations.

  • Commercial: Situation management
  • Corporate: A visual platform to inform, educate and broadcast
  • Retail: Integrate with digital signage software to raise awareness, promote and sell

Or simply to create a centrepiece of attention – a WOW factor if you will – the possibilities are tremendous.


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There’s no better way to understand what a video wall can do for your business than taking a closer look at some of our video wall installations, here are our top 3.


Leonardo is a global high-tech company that operates in the Aerospace, Defence and Security sectors. Their Yeovil site houses the UK Fleet Operations Centre, providing 24hour worldwide support services to their customers’ helicopter fleets.

A longstanding customer of Quad Vision, Leonardo have recently upgraded the LCD video wall at their Yeovil site. The 8 meter wide installation, comprises 16, 46” NEC LCD commercial grade screens in an 8 x 2 format.

The system also includes two independent interactive source screens allowing information to be shared from a secure network for team viewing and interaction, plus a 23” control touchscreen to allow easy manipulation of information on the video wall.

You can read more about this installation on our case study page.

Video Wall benefits to Leonardo: team viewing of multiple information streams, promotion of team collaboration, video conferencing function, demonstration suite for advanced support services.

Douglas & Gordon

One of London’s largest independent Estate Agency, Douglas & Gordon required a high-impact interactive video-wall to demonstrate properties and locations.

Quad Vision designed and installed a 3 x 3 video wall using 9, 46” LCD screens with thin bezels. Media is dynamically controlled via an iPad, operated by customer and by sales personnel. Searches can be conducted by location showing a live map highlighting the nearest tube stations, tube lines and schools. Filters drill down on the property search including buy/rent, number of bedrooms, budget range etc. Results are displayed on the video wall as a property listing complete with a gallery of scrollable images, together with property details and an insert screen showing positioning on the map.

When the shop is closed, the video wall acts an art installation with amazing imagery to grab the attention of passers-by and draw them to the shop window.

Video wall benefits to Douglas & Gordon: Fantastic customer engagement tool, promotes awareness of brand, WOW factor, selling and promotional tool.

You can read more about this installation on our case study page.

Rutherford Cancer Centre

Rutherford Cancer Centre South Wales was the first Rutherford centre to open in the UK and the first UK Cancer Centre to offer high energy proton beam therapy. Since then three further centres have opened in Reading, Northumberland and most recently in Liverpool.

The focal point of each centre’s reception area is an interactive video wall designed and installed by Quad Vision. The state of the art waiting rooms were the vision of Mike Moran the CEO. He wanted to create a place where patients and their families, in perhaps an anxious situation, had an interactive audio-visual focal point for their time spent in the waiting room.

An impressive 2.5-meter touch interactive video wall was installed comprising of 4, 46” Samsung LCD screens with ultra-thin bezel. The video wall can stream TV, video and internet plus information about The Rutherford Cancer Centre and the local area.

You can read more about this installation on our case study page.

Video wall benefits to The Rutherford Centre: Customer engagement, WOW factor, interactive educational and information tool.


A video wall enables businesses to effectively engage with customers and inform teams in a high impact visual way. Video walls are increasingly crossing from commercial applications into corporate, leisure and retail applications as the benefits to businesses are being realised by a greater audience. The opportunities to get creative with screen sizes and orientation and to introduce interactivity into video walls are vast.

Quad Vision are technical integration experts with a wealth of experience under their belts in this field, if anything in this blog has sparked your interest, please visit our website for more information or get in contact


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Why digital signage enhances communication in the workplace

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Commonly used in retail, digital signage also offers up a host of opportunity for open team communication in the workplace.

Whilst email and online chat servers have their place in workplace communications digital signage can be incredibly effective in promoting workforce messages across single or multi-site operations.

Here are our top 10 ideas for using digital signage for workplace communication;

  1. To celebrate – work anniversaries, birthdays, goals and objectives met, target achieved, Mystery Shopper results, announcements, Net Promoter Scores
  2. To motivate – good news stories, reminders of perks and benefits, employee offers and discounts, share compliments and positive feedback received
  3. To reproach – from please keep the kitchen tidy to important health and safety reminders, digital signage can convey a powerful and visual message
  4. To thank – employee of the month, job well done, going above and beyond the call of duty, employee hall of fame
  5. To advise – rules and regulations, events, local information, travel problems, opening and closures, maintenance and service work, systems downtime, daily budget targets and progress against them, company infrastructure, company policies
  6. To reinforce – company mission, vision and values, company aims and objectives, customer service points
  7. To promote – company offers, employee offers – useful for call centres to have a visual reminder clearly available
  8. To create – opportunities for new ideas, promote employee input, encourage participation in idea generation
  9. To engage – promote training opportunities, share company KPI information, recognise the team and their hard work, share industry news, trends and insights
  10. To recruit – advertise internal jobs, confirm promotions, advertise refer a friend scheme

Before you rush off to order your digital signage – pause a while to envisage, strategise and plan your internal communications. A well-structured plan will deliver that internal communication success quicker and more smoothly;

  • Remove the friction – no one wants a bothersome system that’s difficult to understand. There are several software programs available, but our advice would be to keep it straightforward and simple. Employee participation is key, so they need to enjoy the view!
  • Keep the big picture in mind – in addition to all the daily stuff, use it as an opportunity to keep teams in mind of overarching goals and the bigger picture.
  • Invite feedback, make sure the system is working the way you wanted it to – achieving the goal you set out in the first place.
  • Send out the right information to the right people at the right time.
  • Thinking like a marketer is no bad thing in this scenario, employees become customers, staff become clients of the organisation. Approach with this mindset firmly focused and your employee engagement through using an effective digital communication [ergo marketing] campaign will pay dividends in staff morale, motivation and ultimately retention.

Which products are suitable?

Fixed displays

Wall mounted, pole mounted or hanging, single or multi-screen displays provide an effective communication tool for team viewing.  Place them in high traffic communal areas for greatest success.

Free standing displays

Free standing kiosks or digital A boards are an eye-catching way of directing your digital communication to specific areas of the building where you want your message to be seen the most. These stand-alone products are a straightforward all-encompassing way of promoting your company messages through digital display.


In terms of managing the distribution of workplace communication a distributed signage solution would work. We recommend Wallboard as a solution, it’s just perfect for multi-site collaboration.

A fully integrated workplace communication tool such as Exterity enables any content to be delivered to a device anywhere in a business environment.

Quad Vision are technical integration experts with a proven track record of supplying digital display solutions across a wide range of businesses and sectors. If you are not sure how digital display could enhance your workplace, talk to us, we’ll happily provide you with some advice and guidance to ensure make the right choices for your organisation.

To find out more, contact


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10 Steps to Planning your Digital Signage System

Digital signage can be found just about anywhere the general public are. Extensively used in the retail industry and increasingly utilised in a host of other businesses and organisations, digital signage enables effective audience communication (and participation if you go interactive) in a visually engaging way.

Comprising of electronic signage that uses technologies such as LCD, LED screens or projection to display digital images, video, web pages, branded media, menus, maps, weather, text – (the list is extensive). It also provides a method of advertising, wayfinding, information sharing, marketing and the communication of brand messages.

In short – digital signage is a method of displaying any content, on a range of different screens, in a huge array of locations. Why not read our previous blog for some inspiration!

When it comes to planning your digital signage solution, there is a lot to think about. The more you can cover in advance, the fewer surprises and unexpected costs and delays down the road. These steps will help get you started.

Get the Right People Involved

  • Identify one technical leader – this will be someone in your IT department.
  • Identify one content leader – this will likely be someone in Marketing or Communications with an eye for design and an understanding of what type of information you want to publish for your audience.

Agree on your Goals

  • Nail down what you want to achieve with all stakeholders.
  • Talk to your HR and communications managers, department directors and executives to get their input.
  • Write this down in as much detail as possible because it’ll help you measure your return on investment later.

 Imagine how you’ll use the System

  • Draw out workflows for how the system will operate within your organisation.
  • What departments will contribute content and manage the system?
  • Where will the hardware live and who maintains it?

 Plan your Content

  • The type of content you want to show will determine where you show it.
  • List the types and sources for communications you’ll want to publish.
  • Consider any data integration or applications you’ll want to tie into the system.
  • Think about using communications you already have as a starting point.

 Consider Creative

  • Do you have in-house designers? If not, you may need to budget for creative help.
  • Consider touchscreens for wayfinding, donor boards and other interactive content.
  • Think about brand standards, and how you’ll set up screen layouts and templates.

 Plan your Policies

  • Determine who can contribute content, the hierarchy and approval process.
  • List basic branding criteria, formatting rules and policies.
  • If you’re using the system for emergency alerts, create a separate policy.

 Map out your Screens

  • High traffic areas are best for digital signage displays. (Don’t let wiring dictate placement.)
  • You can mount small displays in cubicles, library stations, or even cafeteria booths.
  • Will you want to show messages on websites, desktop screensavers or mobile phones?
  • Consider digital room signs for conference room management.
  • Will any screens use audio for videos or streams?
  • Don’t forget about ASA compliance.

 Check the Specs

  • Evaluate and choose vendors for your digital signage system.
  • Involve an experienced digital signage AV/IT integrator and ask them to review your plans.
  • Review technical specs and requirements to make sure the system meets your needs.

 Write a Project Plan

Your plan should describe the key action items, time frames and resources:

  • The location of displays and which screens will show what
  • A budget for installation and ongoing expenses
  • Potential revenue sources like advertising
  • IT issues like connectivity, network and security policies
  • Support options for maintenance and upgrades

 Consider a Pilot

  • Test equipment, processes and content on a small-scale before launching across your entire organisation.
  • Lower risks across the board by evaluating goals and resources in a controlled environment.
  • Increase stakeholder buy-in through participation in the pilot, adjustment and final roll out of the system.

Essentially the objectives and goals for the implementation of a digital signage solution need to be clearly understood, in order that the best product fit can be made, and the proper software support provided.

The advantages of a professional digital signage solution are vast; getting the key components right is crucial to its successful implementation. That relies on finding the right digital signage partner to work with. Please call the team at Quad Vision, we can help: 03300 419019.

Credit: Wallboard Display

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Understanding the Technology Behind a Video Wall

Quad Vision are AV specialists and integrate multiple solutions to provide the best possible end result for our customers. We’re not locked in to any one supplier and so carefully select products according to our customer’s operational requirements and their budgets. We take pride in providing the most fit for purpose solutions.

Our enviable client base has provided us with a broad range of experience across a wide variety of sectors.

We live and breathe technology, there is new technology emerging on the market at a steady rate and for some customers it can be hard to digest, understand and make sense of; unless of course you’re already an AV guru in which case you’ve found a like minded company to do business with!

Video wall technology

Ok, so now you know who you are dealing with, let’s look at what we can offer on the video wall technology side of things.

Generally speaking, there are four principal video wall technologies – or in other words, four ways of making your video wall or digital signage system work the way you want it to.

  • Video wall controller
  • HDMI/Display port daisy chain solution
  • Network based controller
  • Media player with a content management software

Video walls can provide that WOW factor to your organisation and are an essential component of corporate and control centre communications. Also, hugely versatile in retail as a digital signage solution. It’s important that for each installation the correct technology is specified to achieve optimum performance.

Video wall controller

The traditional approach utilises a dedicated PC (video wall controller) equipped with multiple graphics card, physically attached to the display screens, with each graphic card output operating one display screen.

The video wall controller comes with software and graphics cards to connect multiple inputs, control outputs and manage overall configurations.

These video wall controllers can be an off the shelf solution, however at Quad Vision we build our own, tailored to our customers’ needs with our own user interface.  The controllers have a fixed number of inputs and outputs and are designed specifically to work with video walls. Some allow content to be rendered directly on the controller.

Video Wall Controller

What’s great – high resolution output is standard up to 4K per display, and display can be divided and subdivided according to the display that you want to achieve.

Think about – limitations of system expansion.

Ideal installations – command and control rooms, reception areas, high volume traffic areas, public buildings, institutions.

Link to Ultra Electronics case study


HDMI/Display port daisy chain solution

Certain commercial display screen manufacturers supply screens with a built-in daisy chain solution allowing the signal received from a player with a single input source, to project up to 4K content across multiple screens simultaneously. The Samsung UH46N-E is a good example of this.

What’s great – a relatively low-cost video wall solution that is simple to set up.

Think about – higher resolution than 4K would require a system upgrade. Not suitable for streaming multiple content or for using pre-set zones.

Ideal installations – digital signage solution for single retail units, institutions, public buildings.

Link to Bad Apple Hair Salon Case Study

Network based controller

AV-over-IP is the transmission of video, audio and control signals over a network cable structure e.g. LAN, WAN or the internet. Use with a central video wall controller which renders, captures and splits the content, then sends to the display via a standard Ethernet network.

Ultimately scalable as long as the PC is powerful enough and the network has capacity.

Content management is in real time and a wide range of inputs such as HDMI and SDI can be used.

What’s great – multiple video walls can be run off a single PC.

Think about – at least Cat5e cabling is required as distribution is over an IP network at gigabit speeds.

Ideal installations – large institutions/ distributed video walls.



Multiple media player with content management software

A media player is a hardware device which enables content to be managed and played on your display screens. Content can be managed by way of a CMS and be split, timed, consist of multi feeds i.e. video, still images and TV.  A media player per display would be required.

A more rudimentary system for smaller scale operations would be to load a USB with content and plug into the media player, simple yet effective in the right situation.

What’s great – multiple content can be managed and displayed.

Think about – potential limited video performance and limits on resolution. More screens, the higher the cost.

In summary

So that’s the basic video wall and digital signage system technology in a nutshell. What you need now is an AV integrator that will help you decide on the best solution for your requirement. A leading edge AV integrator such as Quad Vision has access to and experience in many options and will help you to understand the intricacies of each system and why they may or may not work for you. One size doesn’t fit all when it comes to video wall tech and if you’re considering an investment in a video wall solution, you should consult an expert to fully appreciate what it will deliver for you, how easy it is to manage and if it is scalable or not.

Especially important if your business is to grow.

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The Experience is the Sensor

Introducing Intuiface

 “Intuiface enables any organization to create and deliver – in record time – gratifying, purposeful, data-driven digital experiences that connect people to place, powered by the latest interactive technologies. That’s everything from multi-touch and sensor-driven content to Web APIs, RFID/NFC readers, and the Internet of Things, all without writing a line of code.”

Geoff Bessin describes himself as their Chief Evangelist – someone who thinks about the intersection of digital interactivity with signage and presentations.

In our recent Quad Vision blog “How Business Analytics can Win the Hearts and Minds of your Customers”, we talked about how Google style analytics can help businesses understand more about their visitors and customers enabling a raft of data reports to improve the customer experience, provide valuable customer insights and a bench marking tool.

This article by Geoff Bessin takes a parallel view and applies it to using interactive digital signage to capture data providing engagement with personalisation and delivering valuable insight into the behaviour of its users.

The Experience is the Sensor

by Geoff Bessin

Our assertion: Digital experiences can be a sensor. If true, this turns the world of digital signage upside down.

It is well understood that a key strength of interactive content is engagement. With interactive content you get all the benefits of static signage enhanced with the ability to immerse. Content reactive to user input and – through connectivity – delivered in context, tailored in real-time for the user and/or the environment, is sticky. Users like it, want to use it, come back to it.

There is another key strength, however, one that is often overlooked because the technology in support of interactive content had not been able to fulfil it. (Until now.) If target audiences are at the screen, expressing preferences and interest through their interaction, isn’t there value to be mined here? Insight about users/visitors/customers based on their decisions? Understanding how those subjects are influenced by their environment (time, season, weather), demographics (age, gender), location (store, in-store) and more?

Data is the foundation of any customer experience effort. With data you can answer questions like what happened, why it happened, and how to make it (or the alternative) happen in the future.

Imagine the ability to not just identify what your audience is doing but to give it context in any number of ways including:

–      interfacing with software gathering demographic data off a webcam

–      capturing user/item identification information off an RFID/NFC reader or a QR code

–      logging environmental information for in-store location and weather

If all this is possible then interactive content – digital experiences – can be a sensor.

This concept turns the world of digital signage upside down. Interactive content becomes a means of capturing (sensing) information, not just pushing that content onto an audience. It’s a complete paradigm change. Of course, data capture doesn’t have to be explicit. The user experience can still be personalized, informative, unencumbered with distraction. In fact, the more rich and engaging the content, the more insight you can gain about your target audience.

Taken one step further, if you have the ability to update content on the fly in response to data-revealed trends, you can essentially “program” content to be intelligently reactive. The experience can not only be a sensor, it can be a programmable one. It’s an endpoint among the Internet of Things, always learning about and reacting to users and the environment.

Intuiface gives you all the tools you need to adopt this sensor-like approach.

Let’s break it down. The key features making Intuiface unique are – no coincidence – the key building blocks for a sensor-like approach:

  • Interactivity: Engagement via touch-first content created without any coding.
  • Connectivity: Personalization via integration with any third-party data source, business logic, or device.
  • Analytics: Insight via data collection and chart creation in support of KPIs.

With guidance from the business, creative teams identify events to monitor. Intuiface automatically collects information about these events – aka “data points” – and transfers them to cloud-based storage. This data is turned into a set of charts and dashboards to identify trends and support design, operational, and business goals. The resulting insight launches a feedback loop, providing direction for creating and deploying more effective content.

Interactive content is the ultimate source of insight about your target audience. We’ve said it before and we’ll say it again – data capture is the holy grail of the signage community. With Intuiface, technology has finally caught up.

Sanjay Saini, MD at Quad Vision says “Geoff’s article really resonates with me and we’re excited about the prospect of working with Intuiface in the very near future. ”

Anyone who would like to understand how Intuiface could form part of their digital signage strategy, should get in touch with us

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How Best to Manage Digital Signage Content Across Multiple Sites and Locations

If your business or organisation is utilising multiple screens across a multitude of locations nationally or internationally, then utilising a distributed software solution is an ideal content management solution (CMS) for your digital signage.

Remember digital signage isn’t a retail only solution, it’s widely used successfully across a huge range of organisations globally.

What is a distributed software solution?

  • A means by which digital signage content is managed across multiple sites and locations through multiple screens.
  • A method of rapidly deploying marketing material across the entire distribution network or to a single site/single screen.

What does a distributed software solution provide?

  • The ability to stay ahead of competitors by quickly deploying targeted and reactive digital marketing campaigns through digital signage.
  • Enables organisations to deliver unified and up to the minute communications to their audiences through digital signage.
  • Allows retailers to react with targeted sales activity to economic and environmental factors affecting trade through digital signage.
  • A method to target marketing messages right down to a single message on a single zone on a screen.
  • A way to engage your audience – be that customers in retail, employees in the workplace or visitors to your organisation.
  • A means to more easily manage digital assets for team collaboration, whilst maintaining brand consistency.

Features and benefits of a distributed software solution

  • Web based software lets anyone within your organisation with browser access and a password to post, manage and schedule messages.
  • User friendly intuitive tools and preformed templates
  • Easy to use scheduling tools for group or single updates
  • Allows data integration from a raft of other systems such as event schedules, weather, news, Excel, EPOS, dashboards, social media, webpages etc.
  • Alert messaging for when emergency notifications override scheduled playlists as the touch of a button
  • Supports interactive content
  • Allows audit trails for recharging of advertising space
  • Available in a range of purchasing solutions – software only sales, cloud-based subscriptions etc.
  • Scalable from a single screen or enterprise wide messaging
  • Able to use with range of media players and software uses without the need for technical intervention or licensing
  • Able to deliver content to small and large screens in your network – from smartphones to websites, so messages aren’t missed
  • Offers training, updates and technical support

Managing the distributed software solution

With a distributed software solution all screens in the estate are controlled from a central computer or from the cloud. Meaning that the same content can be sent to all screens at the same time OR specific content can be send to specific screens or screen groups.

A distributed software package provides a cost-effective solution in terms of reducing training and support cost as on-site teams aren’t involved in the process of updating or scheduling as screens are centrally controlled.

A user-friendly intuitive content editor which helps you to create unique content and integrate them with media files already in use.

The strategic plan of what to show and when is down to the central controller or controlling team, so a system that integrates with your current systems and processes would be an advantage.

Which solution is recommended?

At Quad Vision we work with a number of digital signage software solution providers. Each with their own specific attributes and each carefully selected to deliver the best performance for our customers. Once size doesn’t necessarily fit all.

For the functionality we’ve talked about here, our recommended solution would be Wallboard Display. The Wallboard CMS platform leverages the most advanced technology to make creating, editing and publishing content to digital screens seamless, easy and scalable. It definitely gets our vote!

If you would like to know more about how a distributed digital signage software solution could help your business or organisation, then please do get in touch. Call 03300 419019 or send us an email

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How Business Analytics Can Win the Hearts & Minds of Your Customers

It’s no secret that physical shops and stores are finding the current retail climate difficult.

Competition has always played a part, that’s nothing new – but, the challenge these days is the increasing number of online buying opportunities added to the pot. We’re not jumping on the bandwagon of saying ‘the high street is dead’ in fact quite the opposite. We definitely don’t think it’s dead. It does however, require a different approach.

We’ve commented in a previous blog about how those that are winning the battle for customers, are those retail outlets that are using technical innovation to carve their own unique path forward. Businesses that are choosing to ‘keep doing what we’ve always done’ are the ones that are and will continue to find it more difficult.

Consumers are seeking phenomenal experiences. Successful companies recognise that experiences rise above everything else.”

Shantanu Narayen, Adobe’s CEO

Retailers that are stepping beyond stocking shelves and waiting for custom to walk through the door, are delivering a memorable experience to their customers – winning hearts and minds. By reshaping their outlets into places where visitors receive communications that designed specifically for them.

Consumer demographic and behaviour information and analytics are king in this situation. Sourcing this information has been, up until now, rather hit and miss. A mix of point of sale data, customer feedback, anecdotal evidence and some guesswork thrown in the mix.

Change is here

Many businesses are now very familiar with the use of Google style analytics of their website performance and the insights that gives them about their website visitor behaviour.

A very popular way for retailers to communicate with their customers is through their in-store digital signage network. It’s proven to uplift instore sales.

Consider combing the forces of these two elements – your digital signage and analytics. What could be done with that information?

By the relatively straightforward installation of some analytical technology, retailers can gain footfall, behaviour, demographic, gender and age band information all of which provide valuable insights into your customers interaction and habits. Link that to your digital signage and your POS information and you have a powerful tool with which to shape your future business strategic decisions.

Imagine, being able to identify a visitor to your store as say a female in her 20’s and then be able to display digital signage content appropriate for her.

Where certain types of content have proven to drive higher revenue, a retailer could make quick decisions to expand the use of this content or conversely withdraw it if the opposite were true.

This kind of technology has been around for a while, but more recently several platforms have been developed which are particularly good at analysing the data effectively.

Systems use the following techniques to gather business intelligence:

  • Footfall counting instore and outside
  • Heat mapping – analysis of people traffic through your premises
  • IMEI code following
  • Demographic (mood age and gender) profiling
  • Queue management
  • Promotional analysis
  • Visitor dwell times
  • Customer recognition
  • Visitor journey mapping
  • Staff exclusion
  • Security/Anti-theft protection
  • Anonymised data
  • Integration with existing CCTV infrastructure

The data is analysed and presented in a variety of dashboard methods to provide business intelligence or analytical data with which to base future decisions on.

Examples of the reporting data include:

  • How many people are visiting every day, week, month, year?
  • The % of passers by that enter the store
  • % demographics of store visitors
  • How often do your customers return?
  • How long they are staying in store?
  • What is taking their interest
  • What was their journey through the store?
  • How do they respond to demographic targeted marketing?
  • Where are the high footfall and low footfall areas of the building?
  • How do people respond to digital marketing messages?
  • Prediction of queues

All of which can;

  • Improve the customer experience
  • Provide valuable customer insights
  • Provide a bench-marking tool

These systems provide customers with a personalised but anonymous experience. They provide relevant content in real-time, based on the gathered demographic profiling evidence.

The possibilities to use this type of business analytics extends beyond retail into the leisure and commercial world. Visitor intelligence gained in museums, galleries, leisure centres, airports, ferry terminals, educational facilities, tourist attractions, large commercial offices would be an incredibly useful tool in determining strategic decisions.

For further details contact Sanjay Saini or call 03300 419019.