Digital signage is electronic signage that uses technologies such as LCD and LED screens to display digital images, video, web pages, branded media, menus, maps, weather, text – the list is extensive.
Digital signage is used extensively in the retail world – also in corporate, education, hospitals, transport, museums and art galleries, stadiums, leisure, cinemas, hotels, restaurants. Just about anywhere the general public are, you will find some sort of digital signage on show.
Digital signage allows a business or organisation to communicate with its audience in a visually engaging way and provides a method of sharing advertising, wayfinding, information sharing, marketing and brand messages.
In short – digital signage is a method of displaying any content, on a range of different screens, in a huge array of locations. Read our blog for some inspiration!
When planning your digital signage strategy, factors to consider are;
- The number of LCD or LED screens required and in how many locations
- Content strategy
- Existing digital signage/content specialists (and equipment) already in the team
- Digital signage software – cloud based or on-premise
- Deployment and ongoing budget
- Your timescale
Key components of a digital signage solution
- LCD/LED screens
- Media player
- Digital signage software
- Content management and distribution software (CMS)
- Integration support team
Essentially the goals and objectives for the deployment of a digital signage solution need to be understood clearly, in order that the best product fit can be made, and the proper software support provided.
The benefits of a professional digital signage solution are immense; getting the key components right is crucial to its successful implementation. That relies on finding the right digital signage partner to work with.
Look no more, you are in the right place!