Quad Vision installed a network of retail digital signage systems to drive the screens in the main thoroughfare areas, followed by individual screens on concession counters ranging from 40″ to 82″.
One particular digital display, a single 85” floor-standing display in ‘portrait’ orientation, was installed in the Men’s Department. Providing a realistic ‘life-size’ display, one of the first ever, this display was cutting-edge.
A further application involved two large projectors that were displaying ‘still images’ in a slideshow. Quad Vision supplied a display system capable of driving both projectors allowing the playback of ultra high definition video! This required Quad Vision’s special software to control the output of each projector to allow a large, single, seamless video.
The network requirement to drive these high-definition screens was huge. As a result, Quad Vision replaced a substantial volume of existing low resolution analogue cables with with modern high definition video over ethernet cabling.
One of the biggest challenges was to display different media types across radically different screen sizes. This required complex and highly intelligent software and considerable expertise from Quad Vision.
As one of the world’s most luxurious retail sites, Harrods required the installation to be managed out-of-hours. The Quad Vision installation team was able to provide a full-service installation of all hardware, cabling, software, and commissioning.
To support the extensive variation of screen and media types, Quad Vision developed a bespoke hardware and software solution based on eSign software platform.. This bespoke solution for Harrods allowed a wide variety of image and media types to be controlled and scheduled across the large range of displays.
Following installation, Quad Vision trained the Harrods marketing team in scheduling and managing the multi-media content. The results of the Quad Vision visual display solutions have proved to have an extremely positive effect on consumer attitudes and purchasing behaviour within the store.
With Harrods shoppers already used to ‘the best’, the Quad Vision retail digital display solutions met and exceeded the initial brief in providing the ultimate ‘wow’ factor.
Quad Vision Reaction
“What a challenge to rise to! One of the world’s most famous stores and a management brief to ‘wow’ shoppers! We worked hard to deliver a state-of-the-art video display solution that allowed wide viewing angles, vivid colour with amazing brightness… and the ability for their marketing teams to refresh content daily across a number of screens in different locations. A big challenge… and a great client to work for…” Robin
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The benefits of a professional digital signage solution are immense; getting the key components right is crucial to its successful implementation. That relies on finding the right digital signage partner to work with.