On Wednesday this week, Sanjay & Debbie visited the Retail EXPO show at Olympia in London, a chance to witness first hand the latest technology and digital signage available in the UK. The show had three distinct zone; Retail Technology, Design & Digital Signage. Principally on this visit, we were interested in Technology and Digital Signage.
Digital Signage
Kiosk type digital signage is increasing in its popularity. It’s relatively straightforward to install, easy to manage and a range of prices for most budgets. Samsung showcased a wide range of LCD & LED products, including an interactive micro LED screen. Their micro LED video wall made an impressive entrance to their stand. High brightness screens featured, idea for shop windows where light can interfere with images. Philips had an eye catching display, showing the versatility of LCD screens and how with some imagination a stunning and attention grabbing center piece can be achieved.
Technology
It was clear from what we saw at the show that retailers are just beginning to understand the power of customer analytics. We saw technology now available that can provide:
- Heat mapping – check where your visitor footfall is most heavy and where it’s not, allowing multiple decisions to be made about either product placement or environmental effects
- Gender, age, emotion and engagement mapping – analyse and understand the profile of your visitors through facial recognition systems, allowing informed strategic decisions to be made about the brand offering
- Measure shopper patterns and manage queues through use of existing CCTV systems. Count footfall, recognise returning customers, and known offenders, measure dwell times, promotional area statistics with ROI and create customer journey maps
Combine this type of technology with digital signage and you have a powerful tool that can seriously up the game of any retailer or footfall led organisation out there. Imagine being able to measure the effectiveness of your digital signage and your customer behaviour in real time. Rather than just measuring the success of a campaign through sales, companies can now track analytics and data pertaining to who and how an individual behaves and reacts to the digital signage campaign, allowing adjustments to campaigns to really hone in on success.
If you have any questions or queries about digital signage or any of the technology we’ve talked about here, do get in touch with us enquiries@quadvision.co.uk