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Case study: Samsonite-Selfridges
“The future for retail brands is to provide exceptional in-store experience. Technology alone is not the answer though. To improve the retail experience, technology has to be enabled by customised software that is robust and easy to use. That’s where Quad Vision excel.” Sanjay
Brief
Voted the best department store in the world, Selfridges offers a contemporary shopping experience. So when Samsonite, the innovative luggage brand, decided to create a department within Selfridges, they turned to Quad Vision to create a cutting-edge media display solution!First and foremost, Samsonite wanted to create a highly personalised in-store experience. In addition, any technology proposed needed to remain at the forefront of retail. Quad Vision was engaged to take this ambition and turn it into reality.
Solution

After meeting with Samsonite and designing the concept, Quad Vision installed a single 90″ screen using eSign digital signage software to display multiple product videos. The screen is easily controlled from an iPad. This allows members of staff to select and display specific information and adapt screen content to suit current interest and demand for products.

Next, Quad Vision incorporated four ultra-thin bezel 46” screens displays to create an impressive 2.5 metre* interactive screen for customer use.

Quad Vision added state-of the-art touch-screen capability. This allowed up to two individual shoppers to simultaneously ‘scroll and select’ products from the touch-screen, creating a more personalised in-store experience. When the screen is not in use, it reverts to eye-catching video advertisements, continuing the theme of customer appeal and brand engagement.

To reinforce Samsonite’s presence in this fast-paced digital age, Quad Vision installed motion-sensing technology, which allows screen content to be controlled by people moving in front of the screens.

This Samsonite project combines captivating software with straightforward user control. The result is maximum capacity for customer interaction and requires minimal staff training.

* Approximate diagonal