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Case study: Harrods
“What a challenge to rise to! One of the world’s most famous stores and a management brief to ‘wow’ shoppers! We worked hard to deliver a state-of-the-art video display solution that allowed wide viewing angles, vivid colour with amazing brightness… and the ability for their marketing teams to refresh content daily across a number of screens in different locations. A big challenge... and a great client to work for…” Robin Hughes
Brief
One of the world’s most iconic and famous department stores, Harrods, contacted Quad Vision to discuss their need for visually stunning display solutions.Their ultimate goal was to improve the already ‘superb’ shopping experience at Harrods. With this in mind, their management team wanted to deliver multi-faceted digital content, rich in high-quality creative content, across a wide variety of state-of-the-art edge-blended projectors and ‘high-definition’ (HD) screens.Harrods also wanted to replace existing analogue systems with reliable, cost-effective digital solutions that could handle a plethora of media types.With their business model focused on selling media space to ‘store concessions’, it was imperative that any new media infrastructure delivered 100% up time and was easy to update. In particular, new displays would require ‘extreme’ viewing angles and would need to provide sufficient brightness and luminosity to attract even the most discerning customers.
Solution

Quad Vision installed a network of retail digital signage systems to drive the screens in the main thoroughfare areas, followed by individual screens on concession counters ranging from 40″ to 82″.

One particular digital display, a single 85” floor-standing display in ‘portrait’ orientation, was installed in the Men’s Department. Providing a realistic ‘life-size’ display, one of the first ever, this display was cutting-edge.

A further application involved two large projectors that were displaying ‘still images’ in a slideshow. Quad Vision supplied a display system capable of driving both projectors allowing the playback of ultra high definition video! This required Quad Vision’s special software to control the output of each projector to allow a large, single, seamless video.

The network requirement to drive these high-definition screens was huge. As a result, Quad Vision replaced a substantial volume of existing low resolution analogue cables with with modern high definition video over ethernet cabling.

One of the biggest challenges was to display different media types across radically different screen sizes. This required complex and highly intelligent software and considerable expertise from Quad Vision.

As one of the world’s most luxurious retail sites, Harrods required the installation to be managed out-of-hours. The Quad Vision installation team was able to provide a full-service installation of all hardware, cabling, software, and commissioning.

To support the extensive variation of screen and media types, Quad Vision developed a bespoke hardware and software solution based on eSign software platform.. This bespoke solution for Harrods allowed a wide variety of image and media types to be controlled and scheduled across the large range of displays.

Following installation, Quad Vision trained the Harrods marketing team in scheduling and managing the multi-media content. The results of the Quad Vision visual display solutions have proved to have an extremely positive effect on consumer attitudes and purchasing behaviour within the store.

With Harrods shoppers already used to ‘the best’, the Quad Vision retail digital display solutions met and exceeded the initial brief in providing the ultimate ‘wow’ factor.

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